The legitimacy defeat of Huawei in the media: Cause, context, and process

Emerging market multinational enterprises (EMNEs) seem to face almost continuous negative media coverage in many Western countries. Our study scrutinizes this phenomenon examine why and how EMNEs are confronting increasing coverage. We empirically the British newspaper reported on governmental banning of Huawei from fifth-generation network development UK. findings suggest that liabilities origin (LOR) trigger EMNEs, geopolitical context framing make LOR more salient harmful for developed propose a contextualized explanation EMNEs’ legitimacy defeats by identifying cause (i.e., LOR), rivalry), process framing) such de-legitimization mechanism. Indeed, we crystalize matter frames de-legitimizes EMNEs. also voice strategies mitigating defending legitimacy.